To take to the Taiwanese market the Yuasa battery as a battery of quality. The challenge was made all the more difficult by the country being targeted: Taiwan as it was already used to seeing quality products presented by its own manufacturers
We assured the client that we had a track record the envy of the industry in presenting electronic and industrial product to the Taiwanese. The reason it was chosen as the preferred supplier. We were required to present to the market a battery product that was reliable, dependable and worthy of consideration by the target market as the choice in batteries.
A site that did what was intended. It was a difficult assignment as the product had its competitors that were already well established in the market. We assured the Taiwanese importer that we would make the necessary changes to the site as feedback came in. We executed on that promise.