Capture the spirit of Gaint bicycles through the development of a microsite that would accompany a wider marketing campaign. The company was required to apply their measured experience and delight the company's marketing team with sharp customer attracting results.
Working with the company's marketing team to produce the desired result. It required educating the clients team on the potential of the internet at the time. Web 2.0 was emerging at the time and we had had experience it could leverage from.
A microsite that attracted positive comments from those that mattered most. The Giant customers. The feedback indicated that we had captured the engineering quality of the bicycles and presented the necessary elements of refined exclusiveness.